{"id":1776,"date":"2024-08-02T06:48:15","date_gmt":"2024-08-02T06:48:15","guid":{"rendered":"https:\/\/cademin.org\/salidas-laborales-marketing-publicidad\/"},"modified":"2024-08-07T09:40:42","modified_gmt":"2024-08-07T09:40:42","slug":"sortides-laborals-marketing-publicitat","status":"publish","type":"post","link":"https:\/\/old.cademin.org\/ca\/blog\/salidas-laborales-marketing-publicidad\/","title":{"rendered":"Sortides laborals en m\u00e0rqueting i publicitat: descobreix oportunitats"},"content":{"rendered":"

L\u2019\u00e0mplia varietat en sortides laborals de m\u00e0rqueting i publicitat <\/strong>\u00e9s una de les raons principals per les quals aquesta branca professional mant\u00e9 un creixement constant.<\/p>\n

No \u00e9s l\u2019\u00fanica ra\u00f3, per\u00f2 el ben cert \u00e9s que la versatilitat d\u2019opcions professionals fa que sigui una opci\u00f3 formativa amb moltes oportunitats de futur per a qualsevol estudiant interessat.<\/p>\n

Per qu\u00e8 conv\u00e9 triar estudis en m\u00e0rqueting i publicitat?<\/strong><\/h2>\n

Estudiar m\u00e0rqueting i publicitat<\/strong> \u00e9s una elecci\u00f3 excel\u00b7lent per moltes raons. Si t\u2019interessa aquest sector, de segur que els arguments seg\u00fcents et motivaran encara m\u00e9s a aprofundir en aquesta formaci\u00f3:<\/p>\n

– Com hem indicat, t\u00e9 una \u00e0mplia varietat de sortides professionals.<\/p>\n

– Els salaris que es poden percebre en llocs de responsabilitat s\u00f3n molt per sobre de la mitjana.<\/p>\n

– \u00c9s una feina cada cop m\u00e9s vinculada a les noves tecnologies, i per tant \u00e9s molt apropiada per a les noves generacions.<\/p>\n

– La seva especialitzaci\u00f3 garanteix millor que en altres sectors la demanda constant de professionals amb els coneixements apropiats.<\/p>\n

– Si t\u2019agrada l\u2019aportaci\u00f3 creativa, qualsevol feina dins d’aquest sector ho acollir\u00e0 de manera positiva.<\/p>\n

Principals sortides laborals de l\u2019FP en m\u00e0rqueting i publicitat<\/strong><\/h2>\n

Saber en qu\u00e8 consisteixen les principals sortides de m\u00e0rqueting i publicitat<\/strong> t\u2019ajudar\u00e0 a identificar quins tipus de feina estan m\u00e9s relacionats amb les teves aptituds i els teus interessos.<\/p>\n

Tot seguit et presentem algunes de les m\u00e9s sol\u00b7licitades en l’actualitat.<\/p>\n

Especialista en m\u00e0rqueting digital<\/strong><\/h3>\n

\u00c9s el professional responsable de desenvolupar estrat\u00e8gies i campanyes publicit\u00e0ries en entorns digitals<\/strong>. T\u00e9 un ampli coneixement del sector i de totes les oportunitats promocionals que hi ha disponibles.<\/p>\n

T\u00e8cnic\/t\u00e8cnica en publicitat i relacions p\u00fabliques<\/strong><\/h3>\n

Aquest perfil s\u2019encarrega, sobretot, de mantenir la imatge i la reputaci\u00f3 d\u2019una empresa i de millorar-la<\/strong>, per a la qual cosa haur\u00e0 de gestionar les diverses tasques de m\u00e0rqueting i derivar-les a una estrat\u00e8gia global.<\/p>\n

Gestor\/gestora de xarxes socials i <\/strong>community manager<\/em><\/strong><\/h3>\n

Professional de m\u00e0rqueting i publicitat especialista en la gesti\u00f3 de les xarxes socials<\/strong> d\u2019una empresa i el seu contacte amb els usuaris. Les seves funcions van des dels textos publicitaris fins a les interaccions amb clients o la promoci\u00f3 de nous productes i serveis.<\/p>\n

Analista de mercat<\/strong><\/h3>\n

\u00c9s responsable d\u2019analitzar les tend\u00e8ncies<\/strong> de qu\u00e8 gaudeix el mercat avui dia i el comportament que mostren els consumidors. Per tant, t\u00e9 l\u2019objectiu de trobar oportunitats d\u2019inversi\u00f3 a fi d\u2019optimar les l\u00ednies de negoci existents, millorar les campanyes publicit\u00e0ries i assolir nous objectius comercials.<\/p>\n

Assistent de m\u00e0rqueting i comunicaci\u00f3<\/strong><\/h3>\n

Entre les nombroses funcions que t\u00e9, \u00e9s el perfil que s\u2019encarrega de planificar esdeveniments, crear materials promocionals i distribuir-los<\/strong>, buscar prove\u00efdors i establir contactes comercials per a una \u00f2ptima comunicaci\u00f3 dels interessos de l\u2019empresa.<\/p>\n

Redactor publicitari\/redactora publicit\u00e0ria (<\/strong>copywriter<\/em><\/strong>)<\/strong><\/h3>\n

Responsable de l\u2019elaboraci\u00f3 de continguts, adaptats tant al missatge publicitari com al suport<\/strong> sobre el qual es publicaran: des d\u2019un text per a xarxes socials fins a un contingut per al blog, una pe\u00e7a audiovisual, etc.<\/p>\n

Planificador\/planificadora de mitjans<\/strong><\/h3>\n

\u00c9s qui gestiona la relaci\u00f3 entre els mitjans de comunicaci\u00f3 disponibles i el missatge<\/strong> promocional que es vol difondre. Amb aquesta finalitat, necessita con\u00e8ixer l\u2019audi\u00e8ncia a la qual s\u2019adre\u00e7a, i aix\u00f2 requereix un ampli coneixement de l\u2019estudi i l\u2019an\u00e0lisi d\u2019informes relacionats.<\/p>\n

T\u00e8cnic\/t\u00e8cnica en organitzaci\u00f3 d\u2019esdeveniments<\/strong><\/h3>\n

Professional responsable d\u2019organitzar esdeveniments presencials i\/o virtuals<\/strong> a fi d\u2019assolir objectius promocionals. Les seves tasques poden anar des de la gesti\u00f3 del pressupost associat fins a la coordinaci\u00f3 i direcci\u00f3 d\u2019equips, tota la log\u00edstica de l’esdeveniment i els informes posteriors.<\/p>\n

Dissenyador gr\u00e0fic\/Dissenyadora gr\u00e0fica<\/strong><\/h3>\n

\u00c9s la persona encarregada d\u2019elaborar materials gr\u00e0fics<\/strong> per a la promoci\u00f3 de l\u2019empresa. A m\u00e9s de dominar els programes disponibles de disseny, tamb\u00e9 haur\u00e0 de gestionar l\u2019adaptaci\u00f3 del missatge a les possibilitats gr\u00e0fiques actuals.<\/p>\n

Preguntes freq\u00fcents:<\/strong><\/h2>\n

On es pot estudiar FP en m\u00e0rqueting i publicitat?<\/strong><\/h3>\n

A Cademin<\/strong> tens el curs d\u2019FP en m\u00e0rqueting i publicitat<\/a>, ideal per a obtenir tots els coneixements que necessites per a qualssevol dels perfils descrits i molts altres relacionats amb aquest sector professional.<\/p>\n

Quines habilitats es consideren essencials en el camp del m\u00e0rqueting i la publicitat?<\/strong><\/h3>\n

A m\u00e9s de tot el coneixement necessari per a desenvolupar les tasques associades a cada perfil professional, en m\u00e0rqueting i publicitat es consideren essencials les habilitats seg\u00fcents<\/strong>:<\/p>\n

– Creativitat en innovaci\u00f3 constant.<\/p>\n

– Visi\u00f3 comercial de les accions publicit\u00e0ries.<\/p>\n

– Coneixement i inter\u00e8s per les noves tecnologies i les seves possibilitats comunicatives.<\/p>\n

– Alta capacitat anal\u00edtica per a mesurar resultats i trobar noves millores.<\/p>\n

– Adaptaci\u00f3 al treball en equip, ja que per a cada campanya es necessiten professionals amb una especialitzaci\u00f3 diferent.<\/p>\n

Quins rols en m\u00e0rqueting i publicitat tenen m\u00e9s demanda?<\/strong><\/h3>\n

Les diferents sortides de m\u00e0rqueting i publicitat exposen la possibilitat de treballar en molts rols diferents. Alguns dels que tenen m\u00e9s demanda<\/strong> s\u00f3n aquests:<\/p>\n

– Growth Marketing Director<\/em><\/em><\/p>\n

– Digital Project Manager<\/em><\/p>\n

– Influencer Marketing<\/em><\/p>\n

– Inbound Marketing Specialist<\/em><\/p>\n

– Social Media Manager<\/em><\/p>\n

– SEO Specialist<\/em><\/p>\n

– Data Analyst<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019\u00e0mplia varietat en sortides laborals de m\u00e0rqueting i publicitat \u00e9s una de les raons principals per les quals aquesta branca professional mant\u00e9 un creixement constant. No \u00e9s l\u2019\u00fanica ra\u00f3, per\u00f2 el ben cert \u00e9s que la versatilitat d\u2019opcions professionals fa que sigui una opci\u00f3 formativa amb moltes oportunitats de futur per a qualsevol estudiant interessat. […]<\/p>\n","protected":false},"author":3,"featured_media":1762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting"],"acf":[],"yoast_head":"\nGuia de sortides laborals en m\u00e0rqueting i publicitat - Cademin<\/title>\n<meta name=\"description\" content=\"Aprofita les oportunitats en m\u00e0rqueting i publicitat! 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